Annie Armstrong Easter Offering

Annie Armstrong Offering

When you think about the Annie Armstrong Easter Offering, think about Matthew 9:36–38.

When he saw the crowds, he felt deep concern for them. They were treated badly and were helpless, like sheep without a shepherd. Then Jesus said to his disciples, “The harvest is huge. But there are only a few workers. So ask the Lord of the harvest to send workers out into his harvest field” (Matthew 9:36–38 NIrV).

In 1895, the estimated population of the United States was 68.9 million. It was in that year that a special offering was first collected for missions work in North America. In today’s way of looking at things, the offering probably seems small, only about $5,000. But when you measure the value of the dollar in 1895 compared to the value of the dollar as recently as 2009, that $5,000 would equal approximately $4.52 million (based on the relative share of GDP).1

Think of the sacrifice that offering required. Believers, seeing the need to support missions work in the United States, worked together to raise money to help. Small amounts of money were sent to the Home Mission Board (now the North American Mission Board) by individuals and churches across North America to reach their lost neighbors and friends.

In 1934, the offering was named the Annie Armstrong Easter Offering in honor of the first corresponding secretary for WMU.

In 2017, the offering goal is $70 million. Why do we continue to give? Why is the offering so important today? The answer is simple: the offering we give helps our missionary force reach lost people in the United States and Canada for Jesus Christ. While that number is overwhelming, it is even more overwhelming to realize that is three out of four people in North America do not have a personal relationship with Jesus as their Savior and Lord.

How will you support North American missions this year? Will you set a personal giving goal? What plans does your church have? What goal has your church set?

Here are a few simple projects you can easily incorporate into this year’s Easter celebrations to help understand the impact missions across North America.

  • Encourage a NAMB missionary by sending cards or video messages. You can find Week of Prayer missionary contact information on or contact missionaries featured in our monthly curriculum. Discuss the importance of encouraging missionaries.
  • “You’ve been Egged!” Put Easter treats in large, plastic eggs and tie a note (or include it inside) to remind church members to give to the Annie Armstrong Easter Offering. Have children help assemble eggs and then give them out at the beginning of worship services when the offering will be taken at your church.
  • Contact your state WMU or convention office and ask for contact information for a missionary in your area. Ask the missionary for prayer concerns and, if you are able, for a needs list. Challenge your church to pray for this missionary and collect items to help in this ministry.

By incorporating a project like one of these, you’ll remind everyone that giving to missions is an important way to help others learn of Jesus’ love and salvation. And, you’ll plant the seeds that our world needs more short-term and career missionaries across North America and around the world!

For more information, go to There, you will also find promotional resources for the 2017 Week of Prayer for North American Missions and the Annie Armstrong Easter Offering and FAQs and Fast Facts.

Week of Prayer Missionaries

Engaging, Cultivating, and Investing - Reaching the Unchurched in North America

Day 1 - A Plentiful Harvest

Day 2 - James and Natarsha Roberson, Brooklyn, New York

Day 3 - Garth and Patty Leno, Windsor, Ontario

Day 4 - Kim and Ron Carr, Jacksonville, Florida

Day 5 - Jacob and Jessica Dahl, Ellensburg, Washington

Day 6 - Kelly and Brandi Parrish, Fort Collins, Colorado

Day 7 - Dan and Amanda Coleman, Augusta, Maine

Day 8 - Together for the Kingdom

Download the full section of missionaries highlighted in the Week of Prayer as featured in the March issue of Missions Mosaic magazine!

Promotional Resources for 2017

Annie Armstrong Easter Offering promotional art for 2017, church resources, and videos are available for free at

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